But it also gives sellers an opportunity to showcase their newly released products and give their online presence the spotlight it deserves.
Through the Amazon Vine program, Amazon invites trusted reviewers to become “Vine Voices” and comment on new items-as well as pre-release items-in order to help potential customers in making an informed decision.Įnsuring that new products have an adequate number of reviews is, of course, beneficial to all shoppers on the platform. Naturally, Amazon has taken note of this. Most of that research and the final purchase decision is heavily influenced by other shoppers’ product reviews. Before actually purchasing an item, they take the time to find information about a product’s features and how it compares to similar options. Today’s online shoppers are some of the most informed customers in history.
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